Every tail tells a story.
Healing Tails is a veterinary clinic, and MGS’s very first client. They ran an old, irrelevant logo and a website that said little, with no brand book at all. Ahead of a new clinic in Bengaluru, we built their first real brand: one coherent identity, from the logo to the clinic walls.
- Engagement
- Project, MGS’s first client
- Timeline
- January–February 2026 · 2 phases
- Services
- Brand · Brand book · Website (SEO-ready CMS) · Collaterals
- Plus
- A proposed clinic interior & exterior in the brand system
A clinic that didn’t look like itself.
The clinic ran an old, irrelevant logo and a non-informative website with no SEO, and had no brand book at all, so every asset spoke a different design language. Nothing tied the experience together.
With a new clinic planned in Bengaluru, Healing Tails needed a coherent brand and a consistent consumer perception, built on stable colour and a logo that finally fit.
A sanctuary, not a clinic.
We researched how new-age vet clinics engage audiences online and offline, and used it to shape a sanctuary brand system, warm and calm where the category is cold and clinical. We ran several sessions to build the client’s conviction in the new brand, designed the website in Figma, built the frontend and CMS, and handed off with CMS training for the team.
We also proposed an interior and exterior design for the clinic in the new brand system, so the client could see the whole picture come together.
The mark that holds both worlds
One icon unites both mascots, dog and cat sharing one home. In the wordmark, a custom-drawn swash t curls into a wagging tail. Two mascots then carry the storytelling everywhere the brand goes.
From the logo to the clinic walls.
Brand identity & book
Logo, brand message, voice, typography and colour, plus the dog and cat mascots, in a complete brand book.
A mascot family
Two mascots, a dog and a cat, with a full pose library, so every touchpoint from vaccine reminders to birthday posts has the right emotion on tap.
SEO-ready website
A Figma-designed, SEO-ready site with frontend and CMS, plus team handoff training so the clinic runs it themselves.
Collaterals & clinic design
Standee, banners and product packaging, plus a proposed interior and exterior clinic design in the new brand system.
The mascot family, from the brand book
The outcome was the brand itself.
A coherent identity and a stronger, SEO-ready digital presence gave the clinic a clear consumer perception it did not have before, ahead of the Bengaluru expansion.
No performance metric is claimed. The change is the brand, and it now holds together from the logo to the clinic walls.
Healing Tails’ testimonial is on its way, real words from their founder, coming soon.
Your brand could be next.
Tell us what you’re building and we’ll reply within a day. No pitch necessary.