Case study · Awareness campaign
Getting a new cylinder into the conversation.
Bharat Petroleum launched Bharatgas Lite Zip, a next-generation composite LPG cylinder, into a market that did not yet know it existed. Working with the Hubballi distributorship, MGS ran a local-language awareness campaign that went from idea to live in four days, and in under 48 hours drew around 70,000 views with 700+ likes and shares.
- Engagement
- Awareness campaign · Hubballi
- Services
- Influencer strategy · Content · Social
- Speed
- Concept to live in 4 days
- Response
- 70K views · 700+ likes & shares
A category starting from zero.
Bharatgas Lite Zip is a genuinely new kind of cylinder: a composite, fibre-body build that weighs around 50% less than steel, with enhanced safety and quicker delivery. The problem with anything new is simple. Nobody is looking for it, because nobody knows it exists.
The local distributorship needed awareness, and needed it fast, among everyday LPG buyers in Hubballi. Not a national ad budget. A sharp, local move that would put the product in front of the right people, in their own language.
Right audience, right language, four days.
MGS met the Bharat Petroleum sales lead in Hubballi, aligned on an awareness-first idea, and picked the channel to match the audience, not the other way round. The buyers we needed were aged roughly 20 to 55, so we chose a local page whose following sat squarely in that group. The video was made in Kannada, on purpose, to earn real engagement and travel through local networks rather than past them. From aligning on the idea to the post going live, the whole thing ran in four days.
Why local, why Kannada
Local face, local language, local trust.
We partnered with Hubballi Times (@hubballitimes), a verified local media page with about 108,000 followers concentrated in our target age group. The creative led with the product’s real hooks: lighter, safer, smarter, and around 50% lighter than steel.
One video, made to move.
Influencer selection and sign-off
Identified and secured the right local page, and aligned the idea with the Bharat Petroleum sales lead, in four days.
Script and concept
A Kannada-language script built for awareness and shareability, not a hard sell.
Shoot and edit
Full video production, shot, edited, and published, inside the four-day window.
Published through a verified local page
Went live via Hubballi Times, tagging the Shreevari distributorship, for local reach and credibility.
What comes after awareness
Data-driven retargeting, a refreshed look for the distributorship, and organic community building are the next steps in this engagement.
80K+ Views under 50 hours.
A product nobody was searching for pulled 80,000+ views, and 800+ likes and shares, in under 50 hours, with a positive response from Bharat Petroleum’s local sales lead.
A client note, on the way.
The campaign landed well with Bharat Petroleum’s Hubballi team. We are confirming a short testimonial from their sales lead, and will publish it here once it is signed off.
Your brand could be next.
Tell us what you’re building and we’ll reply within a day. No pitch necessary.