Brand Identity

logo designvisual identitybrand bookstyle guide

Logo systems, visual identity, brand books, and style guides. We build recognition from zero: the mark, the palette, the geometry, the language.

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The ascent

How we climb it.

Three camps from the first sketch to a system your team can run without us. Same rope line, every time.

Camp 01

Excavate

We dig for the one true thing about the business, the founder, the product. The mark has to come from somewhere real, or it won’t hold.

Camp 02

Construct

Logo geometry, colour architecture, type system and voice, built as one system with rules, ratios and files, not a folder of pretty options.

Camp 03

Codify

A brand book the team can actually use: clearspace, minimum sizes, do and don’t, templates. If it isn’t written down, it will drift.

The kit

What you’ll walk away with.

Not a folder of pretty options, a working brand system with every file, rule and template your team needs to run it.

Logo system

Your primary mark, secondary lockups and a standalone icon, drawn to hold up everywhere from a favicon to a site hoarding. Delivered in SVG, PNG and PDF, in light, dark and single-colour versions.

Colour system

A fixed palette with primary, support and accent roles, and clear rules for where each one belongs. Every value is specified in HEX, RGB, CMYK and Pantone, so screen and print never drift apart.

Type system

A display and a text typeface paired with no overlap, a canonical type scale, and rules for headings, body and captions, so every word has a home before it’s even written.

Brand book

The whole system written down: logo clearspace and minimum sizes, do’s and don’ts, colour and type usage, and the positioning statement, so anyone can use the brand correctly without asking you.

Templates

Ready-to-use layouts for the things you actually make, social posts, decks, letterhead and signage, built on the system so the brand stays consistent the day you launch and every day after.

Source files

Every editable working file, organised, labelled and handed over at the end. No black box and no dependency on us, you own the whole system and can extend it yourself.

You own everythingEvery file and licence is yours. No lock-in, no rental.

Straight with foundersYou work with the people building it, not an account layer.

Fixed scopeA clear plan, a clear price, milestones you can see.

Built to hand offDocumented so your team can run it long after we rope down.

Ready to ascend?

Tell us what you’re building and we’ll reply within a day. No pitch necessary.